About us

SOUL is a modern lifestyle brand founded to spread wellness, oneness, and love. Born out of founder Brandon Coleman's personal transition after his NFL career ended, SOUL aims to support mental, emotional, and spiritual growth through mindfulness.

After struggling to overcome career-ending injuries, Cole realized the lack of resources focused on internal wellbeing. He launched SOUL to share the mindfulness practices that transformed his life, empowering others in their self-care journeys.

SOUL currently offers apparel and merchandise to help spread brand awareness. There is also an exclusive collection of audio recordings by SOUL COLE to help people cultivate a beginner mindfulness routine. 

This is just the start for SOUL as the brand continues developing offerings that promote inner peace and community healing. SOUL invites you to join the movement of mindful living through our products and mission.

When you purchase SOUL goods, proceeds help us create more inspirational resources. Thank you for supporting the personal work that connects us all as one. Stay tuned for more to come!